New Report: The Multimedia Foreseeable future of Up coming-Gen Game Consoles Stays Uncertain
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Dallas, TX (PRWEB) June 28, 2007
According to new analysis from The Diffusion Group, although 80% of game console households own a console able of some form of DVD playback or on the internet download, only 13% have used their game console for film viewing reasons (some 8 million U.S. households). Amid this tiny section, the huge vast majority (74%) use only DVD for motion picture viewing, even though approximately 1-fourth have also ventured on-line to acquire or lease a digital film download.
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“Today’s next-generation games consoles these kinds of as the Xbox 360 or Sony PS3 are true digital multimedia powerhouses,” explained Dale Gilliam III, director of main investigation and writer of the report. “Yet extremely few of these units are linked to the Web and, even while these identical platforms may possibly attribute a higher-definition DVD playback system, quite couple of customers are employing them for non-gaming media programs.”
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Other important findings of TDG’s new report include the following:&#thirteen
Approximately fifty percent of U.S. broadband households have at minimum a single game console (GC) in the residence with 15% having two or much more game consoles&#thirteen
Among broadband households that individual a game console, 52% have a console in their household or residing space, compared to 24% with a GC in the 2nd bedroom, and 21% with a GC in the den or game area&#thirteen
Though the bulk (eighty%) own a console capable of playing DVDs, only thirty% stated that they owned a console that it in fact enabled DVD playback – a reality that demonstrates how poorly several shoppers recognize the capabilities of today’s game consoles and a main barrier to persuading buyers to begin employing these platforms for non-gaming media usage.
Among people that personal a game console related to the World wide web, 42% have utilised their game console to observe watched an Internet-based film on their Television.
TDG’s latest report on new media utilization, On the Use of Game Consoles for Movie Viewing, attributes quantitative research and evaluation based mostly on a survey of two,000 U.S. broadband heads-of-home and specifics the media consumption routines, technological proclivities, and demographic traits of this emerging section. The report also gives a top-stage discussion of how operators can leverage the expanding linked game console audience for delivering an “over-the-top” online motion picture download company.&#thirteen
The report is obtainable for obtain at TDG’s internet site (http://www.thediffusiongroup.com).
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About The Diffusion Group (TDG):
TDG is an analytics and advisory firm supporting firms in the linked home and broadband media markets. Making use of a special feel-tank strategy that blends executive-stage consultants and in-depth marketplace investigation, TDG generates reasoned and pragmatic insights that support clientele make intelligent industry decisions. TDG creates more than just analysis – we develop Intelligence in Action®.
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Media Contacts:
Andy Tarczon&#thirteen
andy(@)thediffusiongroup.com&#thirteen
469-287-8060
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Wendy Stockard
wendy(@)thediffusiongroup.com
469-287-8061
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